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15 October 2019

Racing Together Community Award finalists announced

All roads lead to Hamilton Park for the tenth Racecourse Association (RCA) Showcase & Awards on 14th November, with award finalists announced on Monday. The Racing Together Community Award attracted high calibre entries with the finalists revealed as Aintree, Ascot, Beverley, Chester and Scottish Racing.

The campaigns that will go before the judging panel are below:

  • Aintree—Harnessing the Power of the People’s Race
  • Ascot—Sebastian’s Action Trust: Christmas in July
  • Beverley—The Great Big Beverley Charity Racenight
  • Chester—Facilitating Future Growth & Opportunity in the Local Education Sector
  • Scottish Racing—Scottish Racing’s Community Social Responsibility Strategy
Beverley Charity Racenight - the cycling challenge
The Great Big Beverley Charity Racenight

RCA Brand & Experience Manager Paul Swain said: “The Racing Together Community award continues to be one of the most-supported by racecourses and consequently is one of the hardest decisions for the judging panel. This is testament to the fantastic work by Racing Together who lead the sport in community engagement.

“In many ways it’s a shame to not have five winners given each initiative is wholly deserving, but of course there can only be one and we’ll find out on Thursday 14th November at Hamilton Park Racecourse.”

Kate Harland of West Cheshire Museum teaches children a hands-on geo-historical session to explore the changing shape of the river.
Chester’s education programme in action

Among other contenders for these prestigious annual awards, Musselburgh Racecourse leads the way with four shortlisted nominations. The six judges listed the Scottish track as Finalists in the Best Campaign; Events; Owners’ Experience and Spotlight categories.

The Showcase & Awards in partnership with Moët Hennessy, Racing Post and Great British Racing celebrate excellence and innovation during the past 12 months. It was a record year in terms of submissions, with 88 being put forward for consideration.

A new category for 2019, Diversity & Inclusion was introduced to champion racecourse efforts in this vital area. The inaugural Finalists in this category are Beverley, Goodwood, Jockey Club North West, Nottingham, and Scottish Racing.

Other Showcase & Awards Finalists 2019 (listed alphabetically)

Diversity & Inclusion

  • Beverley—Welcoming Beverley’s Refugees
  • Goodwood—The Magnolia Cup
  • Jockey Club North West—The Aintree Grand Women’s Summit
  • Nottingham— #GoRacingGreen
  • Scottish Racing—Scottish Racing & William Hill Partnership in support of Alzheimer’s Scotland

Events

  • Kempton Park—The Greatest Fireworks Show
  • Musselburgh—New Year’s Day Race meeting
  • Newcastle—Student Night
  • Newmarket—The World’s First Official Peaky Blinders Raceday
  • Pontefract—Uniquely Yorkshire

Love of the Sport

  • Ayr—Five Go Racing
  • The Jockey Club—Inside the Weighing Room
  • Newmarket—Here Come the Guineas!
  • Salisbury—Harvey the Horse Easter Trail
  • York—The £1m SkyBet Ebor

Digital & Social Media Excellence

  • Aintree—The World is Watching: Grand National Digital Content
  • Cheltenham—The Horse’s Mouth
  • Goodwood—Leveraging Cost Effective Influencer Marketing
  • The Jockey Club—Group Communications
  • Perth—From Stills to Thrills

Best Campaign

  • ARC & Doncaster—Dinosaur Family Racedays
  • Carlisle—Be Long, Be Proud, Be There
  • Chester—480 Years in the Making: Our Story Continues
  • The Jockey Club—Magnificent Racehorses
  • Musselburgh—The Most Amazing Show

Food & Beverage

  • Beverley—The Beverley Herb House
  • Cheltenham—Horse & Groom
  • Kelso—The Kelsae Yorkie
  • Perth—The Icing to our Cake
  • Royal Windsor—Gastro Steakhouse

Operational Excellence

  • Ascot—Bet With Ascot: World Pool, Royal Ascot 2019
  • Goodwood—The Introduction of the Earl’s Lawn & On The Roof
  • Hamilton Park—From Racecourse to Resort
  • Pontefract—Pick n Mix & Premier Gold
  • The Jockey Club—The Jockey Club Going Green

Owners’ Experience

  • Ayr—The Western Way
  • Bangor-on-Dee—Leading the Field in Owners’ Experience
  • Haydock Park— The Haydock Park Owners’ Experience
  • Musselburgh—Embracing the Excitement of Ownership
  • Newbury—Delivering Excellence

Spotlight

  • Musselburgh—Racecourse Yurt
  • Pontefract—Recycled Artwork
  • Ripon—Green Scheme Cycle Maps
  • Thirsk—Thimbledon
  • York—Enable Photo Wall

Racing Post Readers Award

  • Carlisle
  • Hamilton Park
  • Hereford
  • Salisbury
  • York

Find out more about the RCA Showcase & Awards here.

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