04 February 2019

Launch of Horseracing Reminiscence Cards – Musselburgh and Newmarket

The Sporting Memories Foundation and Racing Welfare have worked together to create horseracing-specific memory cards for their beneficiaries, who include those at risk of social isolation and those suffering with Alzheimer’s.

These are the first horseracing memory cards and will allow those who use them to look back on, and talk about, brilliant moments in the sport from years gone-by.

About the Sporting Memories Foundation

The Sporting Memories Foundation (Registered Charity Number 1154474) is the World’s first charity dedicated to Sports Reminiscence & Physical Activities.

We support older people living in England and Wales with dementia, depression and loneliness by engaging them in social activities and helping them to recall memories of watching or playing sport. By sharing memories of sporting moments and tapping into a passion for sport we help people to connect with others and with their past, reawakening positive thoughts and feelings that otherwise remain hidden away.

Using images of sport and memorabilia, older people are assisted to stay connected to their friends and communities, cognitively stimulated and physically active. The volunteer led, intergenerational Sporting Memories groups help people over the age of 50 age well and remain as healthy as possible.

A wealth of evidence on ageing well has highlighted the impact remaining connected to friends, family and communities, remaining cognitively stimulated and physically active can have on our health and wellbeing. Sporting Memories groups have proven to help participants, many of whom are living with dementia to do just this.

The Sporting Memories Foundation will raise funds to recruit, train and manage more volunteers to help run groups and to expand the number of weekly groups available across England and Wales.