Skip to content
Sign up for latest news and events

Explore British Racing’s Directory of Community and Education Activity…

The Directory maps nationwide activities from over 130 organisations that are harnessing racing’s assets to help people develop skills, increase physical activity and create a more diverse and inclusive sport.

Email to add your organisation or retrieve your login details.

01 December 2022

Racing Media Academy 2023 applications open

Following the success of the inaugural Racing Media Academy this year, applications for the 2023 programme are open from 1st December to the 31st December 2022, with new media partners and placements added to the course.

YouTube player

The Racing Media Academy was devised and founded by Sky Racing broadcaster Josh Apiafi, after identifying the barriers to getting new diverse talent into the horseracing media.

The concept brings together racing’s leading media organisations to create British racing’s first, free to attend, Media Academy.

The Racing Media Academy is part of the Racing Pathway Strategy (, which looks at routes and tries to remove barriers for racing’s future fanbase and workforce.

The Racing Media Academy gives its students the opportunity for work experience and training within racing’s top media companies. It starts with an intensive week’s training at the British Racing School, where students get an insight into the world of horseracing and learn about the different areas of the media, followed by a paid work placement with one of the media partners.  The course is open to those people who don’t know very much about horseracing but have a passion for the media and those with a passion for the sport but with no media experience.

Micheal Wallace Co-Founder of KickOff@3 said: “KickOff@3 was delighted to be involved in the Racing Media Academy and share it with our network of young people, it was amazing that one of the people we work with was on the inaugural course.

“KickOff@3 aims to see less youth violence and hate crime and increase mental health awareness, physical fitness, and inclusion for all in sports across the UK, so a course like this provides an opportunity to do just that.”

The ambition is to increase diversity across racing’s media over the next decade, by creating a pathway for talent that is reflective of today’s society. Support has been gained from several organisations that work with young people from a variety of different backgrounds, opening the door to a wider demographic of people.

Of the 2022 Racing Media Academy intake, seven of the 10 graduates are now employed by racing’s media.

Joint funding has been secured from the Racing Foundation and the Media Partners to run the 2023 Academy, which will increase placement numbers to 12.  Additional Media Partners have also been added to the programme. The line up now includes, Sky Sports Racing, Racing TV, ITV Racing, RaceTech, JSC, Nick Luck, ARC, The Jockey Club, Equine Productions and JockeyCam. 

Sam Fleet, JockeyCam CEO, said “We are thrilled to be getting involved with the Racing Media Academy. Not only is it a great concept in the first place, making the pathway easier to break into racing’s media regardless of background, but we’ve seen at close hand the high calibre of candidates through our sister company Equine Productions.

“We’re really excited to be a part of it all, and very much look forward to meeting the successful applicants in 2023.”

The 2023 Racing Media Academy course will run from the 23rd to the 30th April 2023 and will end at Sandown Park for the Bet365 Gold Cup and the crowning of racing’s National Hunt Champions. The following morning the last session will be to witness Luck on Sunday being filmed live at RacingTV’s Studios in Ealing, London.

The Racing Media Academy is accessible to anyone over the age of 18 and is entirely free with a paid placement. Applications are now open through

Back to news