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11 October 2022

Suze Drew is Head of Fundraising at the Brilliant Breakfast. She tells us about the charity’s work and reflects on the Markel Magnolia Cup at Goodwood and how the money raised will help disadvantaged women. 

I’m the Head of Fundraising, responsible for leading the campaign and making The Brilliant Breakfast happen for a week each year.

The Brilliant Breakfast is an annual, nationwide event which this year invites people to host a breakfast anytime between 10th and 16th October. The funds raised help The Prince’s Trust support disadvantaged young women to change their lives for the better, through education or meaningful employment.  We tell our breakfast hosts that by raising money for The Prince’s Trust, they are helping to set up a disadvantaged young woman for life with the skills and confidence to find employment.

Perfect match for event

We were chosen by Goodwood as the beneficiary of the Markel Magnolia Cup (charity race for amateur women riders). The Brilliant Breakfast raises money for The Prince’s Trust to specifically help young women aged between 11 and 30. We were delighted to be a perfect match for this famous moment in the racing calendar and be given the opportunity to spread awareness for the lifechanging work of The Prince’s Trust.

We were fully aware of the intensive training that the 12 amateur jockeys had been through to get to the day itself and were totally in awe!  We’d met the riders at a launch breakfast ahead of July but talking about the preparation and training and then seeing it all actually come to life on the day is quite different.  

An inspirational winner 

Ashleigh Wicheard’s win and desire to inspire other black women to participate in the sport as a result is completely wonderful to hear and exactly what the race is all about.  Being able to spread the word about The Brilliant Breakfast’s ‘official’ campaign week in October was also a great opportunity for us to reach an audience that may not have heard of us before – with ads in the racecard and on the big screens, we were able to encourage some new breakfast hosts to get involved and have some fun in the process. 

The impact we seek 

Every penny raised helps The Prince’s Trust to support disadvantaged young women.  No matter what adversity or challenges they may be facing – from leaving care to struggling with issues such as long-term unemployment, poor mental health, poverty or even homelessness – The Prince’s Trust is on hand to help.  Young women all over the UK can access the Trust’s free courses to help build their confidence and skills and be supported into jobs, self-employment, education or training.

Anyone can get involved with The Brilliant Breakfast and have their own breakfast this week  (or any time in October is fine!).  All you need to do is invite friends, family, colleagues, clients or customers and host a breakfast – small, large, simple or elaborate and ask everyone to make a donation.  No donation is too small.  To sign up to host visit – once registered, you will be sent a link to create your own fundraising page to share with your guests.  Or if you simply would like to make a donation, you can do this via the website too.

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