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The Directory maps nationwide activities from over 130 organisations that are harnessing racing’s assets to help people develop skills, increase physical activity and create a more diverse and inclusive sport.


 

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Bet with Ascot Charity Boxes

Organisation:

Ascot Racecourse

area of interest

Activities:

Bet with Ascot Charity Boxes

Community Afternoon Tea Programme

Ascot Staff Volunteer Programme

Local Schools Royal Ascot Art Competition

participants

Participants:

1000s

purpose

Purpose:

To add a public-facing, charitable element to our Bet With Ascot betting operation. At the end of each racing season, Ascot Racecourse donates monies to the equine or local charity that has received the most “Bet with Ascot” losing betting slips via the dedicated charity boxes that are located across the site - an additional revenue stream and a great way of raising the profile of the charities.

desired outcome

Aims:

Building stronger communities