Royal Marsden Cancer Charity to benefit from Cheltenham Festival race auction
A unique opportunity has arisen for an individual or company to secure a race staged under the name of their choice at The Cheltenham Festival in March.
The race sponsorship for the Grade 2 G2 Mares’ Novices’ Hurdle, which takes place as race six on St Patrick’s Thursday (March 12th 2020) has been funded anonymously.
The sponsorship platform will be offered to the highest bidder at an exclusive auction, which will be staged on Tuesday, October 1 at the Greenhouse Charity Dinner at Annabel’s, the legendary nightclub in London’s Mayfair. The event will be hosted by Mike Sherwood and Ali Churchill.
All proceeds from the auction will be donated to Wyndham Walks as part of their fundraising for the Royal Marsden Cancer Charity to buy much-needed state of the art equipment.
In addition to the naming rights to the race, the highest bidder will also acquire other benefits, including an invitation to an exclusive sponsors’ preview with champion jockey Richard Johnson in London ahead of The Festival; hospitality for up to 30 guests on the day of the race as well as advertisements in the racecard and on course.
Carey Weeks, Head of Partnerships for the South West region of The Jockey Club, commented: “Thanks to the generosity of the race sponsor, this one-off chance to name the Mares’ Novices’ Hurdle at The Festival has now arisen.
“This is an exciting development and I am sure there will be plenty of interest at the auction on October 1. It is also gratifying to see that all proceeds from the auction will be going to the Royal Marsden Cancer Charity.”
Pictured: last year’s winner Eglantine Du Seuil on the home straight